Oracle Marketing Cloud 1Z1-1031

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Oracle 1Z1-1031 Prüfungsthemen:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials 1Z1-1031 Prüfungsfragen mit Lösungen

1. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Often billed directly by the media partner
C) Offered on a private marketplace, via direct sales to marketers
D) Can be confirmed from multiple outside sources

2. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.

3. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That access to 3rd party data has been granted and that 1st party converters have been suppressed
B) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That vendors and share partners have been configured and that Data Usage Agreement has been signed
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

4. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The BlueKai Site ID is different for every Media Click tag.
B) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
C) The click-through URL must be added to the Media Click tag.
D) The DoubleClick Campaign Manager macros are different for every creative.

5. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
B) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
C) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
D) It is necessary in order to ingest data via the Online Ingest method.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.

Fragen und Antworten: